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Apr 18, 2024

Rimowa’s ‘Hammerschlag’ Collection Debut: A lesson in how materials can help shape iconic design

Rimowa's latest innovation, the Hammerschlag luggage collection, merges time-honored craftsmanship with forward-thinking design, setting a new standard in luxury travel gear.

THE HAMMERSCHLAG COLLECTION marks a significant evolution in Rimowa's storied history, marrying their time-honored craft with the pulse of contemporary design to redefine luxury travel gear.

This series tips its hat to the revered 1961 model known for its rugged yet sleek aluminum exterior, now revamped to meet the jet-setting demands of the modern traveler with enhanced structural integrity and a lighter frame.

the bag itself Photo credit: Hypebeast

Yet, the core of this story is deeply rooted in the material that has become a core element of Rimowa: aluminum.

More Than Just Metal

Rimowa's journey with aluminum is a testament to innovation born from necessity. Following a catastrophic fire in the early 20th century, the only surviving material—aluminum—became the cornerstone of Rimowa's design philosophy.

The material's durability and malleability allow for a design that is both functional and visually striking, proving that practical components can also be beautifully showcased.

the new bag design Photo credit: Hypebeast

Rimowa's use of aluminium through out their collection has allowed them to keep an identitifable shape while giving them flexibility to provide something new without changing their core beliefs.

Shaping Tomorrow

The Hammerschlag collection continues this tradition, emphasizing aluminum not just as a structural element but as a key aesthetic feature.

Close up of the new bubble texture Photo credit: Design Milk

Gone is the traditional linear shaping of the existing series and in is this hammered, bubble-like texture on the aluminum that makes the new collection very Rimowa with a fresh aesthetic.

the new collection Photo credit: Wallpaper.com

The design enhancements in the Hammerschlag collection reflect Rimowa's commitment to functionality without compromising style. The reimagined pieces feature improved security elements, streamlined handles, and smarter compartmentalization, tailored to the needs of today's travelers. These innovations ensure that the luggage is not only a fashion statement but also a reliable companion for both short trips and global adventures.

Legacy of Innovation

With the Hammerschlag collection, Rimowa showcases its mastery in blending historical elements with cutting-edge technology. This series not only celebrates the brand's rich heritage but also its ongoing commitment to innovation and design excellence. Each piece tells a story of enduring quality and relentless pursuit of perfection, making Rimowa a perennial favorite among discerning travelers.

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